Watertower Consulting was started by Tom O'Keefe in 2020 upon his departure from Vermont Information Processing (VIP). At that point, Tom had logged 30 years in the US beverage industry designing and implementing solutions for suppliers, distributors and retailers. Tom continues to reside in the greater Burlington area of Vermont.
Valuable Experience
At Miller Brewing Company in the 1990s, Tom worked within the sales organization to help better integrate the brewery with its more than 600 distributors, all of whom were using different software platforms. Through the design and implementation of standardized methods of interaction between business partners, Tom was instrumental in helping the brewery achieve these integration goals. The span of these interactions included business planning, price promotion planning, supply chain automation, and sales automation.
Tom spent the vast majority of his career at VIP, the beverage Industry's leading provider of technology solutions and data services. With more than 20 years at VIP, Tom took his brewery experience to the next level by creating several industry standard solutions for suppliers, distributors and retailers from data collection, price communications, sales automation and several others. Additionally, Tom was instrumental in creating databases of every beverage retailer in the US as well as every beverage product sold in the US, thus allowing trading partners to succinctly discuss opportunities using the same language. As a result of the broad adoption of these solutions across the industry, to coin a phrase from our friends in the coffee business, the US beverage industry "Runs on VIP".
Tom continues to provide advisory services to technology companies providing solutions to the beverage industry such as VIP. In 2023, Tom began advising DeepHow. DeepHow enables teams to capture their know-how using a smartphone, turning expertise into step-by-step how-to videos that can be translated into multiple languages in a matter of minutes, to create a unique and extremely valuable library of organizational knowledge that can be effectively transferred to every worker. A key technology for companies faced with seasoned veterans planning to retire and a need to transfer knowledge to the next generation.
Copyright © 2023 Watertower Consulting, LLC - All Rights Reserved.
Powered by GoDaddy